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Business to Business (B2B) Sales

Who should attend

B2B salespeople and executives, Business development managers and corporate marketing personnel.

Summary of content

  • Looking at the sales process from the customers viewpoint
  • Prospecting and spending time in the most important areas
  • Prioritising prospects and building and maintaining a network of contacts
  • The first impression
  • Successful sales meetings
  • What is a need and what is a want
  • Closing
  • Generating leads and referrals

Duration

2 days

 

 

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Useful Links to Organisations in the Financial Services Industry
 
Link to the Financial Services Authority Link to the ifs School of Finance Link to the Institute of Financial Planning Link to the Chartered Insurance Institute Link to Securities and Investment Institute Link to Penrose
 
Link to The Building Societies Association Link to The British Bankers' Association Link to The Association of Friendly Societies Link to the Association of Mortgage Intermediaries Link to the Association of Independent financial advisers Link to the Financial Services Skills Council Link to Global Professional Publishing